Celebrate “Blue Monday” and “Big Blue”’s Big Game Win
Royal Wine Corp. is betting on a Blue Monday to celebrate another New York Giants’ Super Bowl championship. The wine importer is launching Bartenura Sparkling Moscato, with its signature blue bottle,
on Monday, February 6, in stores in New York and New Jersey. The company plans to sell Bartenura nationwide in the next two months.
This Italian sparkler, which the Royal Wine team refers to as “the other Big Blue,” is a dolce spumate wine sourced from grapes in Italy’s Piemonte region. Bartenura Sparkling Moscato’s suggested retail price is $17.99.
“We’re Giants fans at Royal Wine. When they made the playoffs, we took a gamble and decided to hold the release of our ‘Big Blue’ to celebrate their victory,” said David Levy, Brand Manager for Bartenura Sparkling Wine.
Bartenura Sparkling Moscato also makes a festive “blue valentine” sparkler for Valentine’s Day. This lightly sweet effervescent bubbly pairs beautifully with chocolates.
Bartenura is the number one selling imported Italian Moscato.