Susta Natural Sweetener

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Susta Natural Sweetener

SUSTA is a natural, low calorie, low-glycemic, antioxidant sweetening system that supports healthy blood sugar levels & energy. The SUSTA sweetener is available online and in select supermarkets and retail stores nationwide.

By | 2017-08-31T14:01:28+00:00 October 30th, 2009|Food & Drinks, xyz misc|88 Comments

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  1. Ray March 31, 2010 at 12:04 am

    Good morning Mr. Richard K.

    Are you aware that Pepsi is looking for a product like susta ?

  2. Richard K Ph.D. March 31, 2010 at 11:24 am

    Thank you for your note Ray, I believe all the “big boys” know of us. Happily, we are very busy growing and moving forward with a number of exciting projects –lot’s on the plate! Your support is greatly appreciated.

  3. Dawn April 29, 2010 at 9:15 am

    Heard of Susta on The Balancing Act – do any stores in Alabama sell it – anyone know??? Publix, Winn Dixie, Walmart are the primary ones here…

  4. Sarah April 30, 2010 at 11:02 pm

    should be in Publix by August..but you can buy online at in lots of stores now in the east…heard they are doing a special for “mothers day” on the website!
    only know this cause my friend has to buy this way…lucky I dont! its a great product especially for those that suffer with diabetes…like me! I LOVE IT!

  5. Mary May 9, 2010 at 12:21 am

    Yesterday, after listening to my doctor about my weight, I stopped at the store and spent 7.00 for a box of Susta! Just sat down to drink a cup of tea using 1 packet…guess what??? It is just as nasty as the rest of all the other sweeteners!!! Now I’m sitting here wondering what to do with the other 49 packets.

  6. Ray May 9, 2010 at 4:04 am

    Of course Mary, spending all your time sitting will not resolve your weight problem.

  7. Mary May 11, 2010 at 12:30 am

    Sorry Ray, I do not spend a lot of time sitting…out doing all kinds of things. I am aware of that problem are ‘crisis eating’ and ‘comfort foods’ plus cooking for family.

  8. Richard K Ph.D. May 11, 2010 at 1:56 am

    Hi Mary: The $7.00 need not be wasted. Here’s the thing–not unusual that there is a taste-bud learning curve with alternative sweeteners. Many adjust and some do not–that’s expected. However, what you can creatively and nutritionally do with Susta that you cannot do with other alternative sweeteners, is to make a sweetening blend that matters to your nutrition and adds to your health–yes mix it with the kind of sweetening ingredient you like. I know this sounds heretical. but half sugar and half or even a third Susta, will make that sugar “smarter”. That means, instead of totally empty calories, you add nutrients, fiber, probiotics and since its sweeter, you automatically need less and thus, fewer calories. And even to those folks who are loyal to their Splenda or Truvia, do the same–it will make these products “smarter” too!

  9. Mary May 11, 2010 at 4:53 pm

    Richard, thank you very much for those ideas! Sounds good to me. I am going to try this with other things.

  10. Chris May 26, 2010 at 6:43 am

    Mary, Dr. K is right. I like my tea strong and sweet. I avoid all sugar and aspartame and sucralose. I take one Susta and two Xylitol (Ideal) and there is little or no aftertaste. Xylitol (which I think tastes and “feels” the best) has numerous health benefits and (unless you are a dog) no side effects. The Finns and Asians (and dentists) have been using it for years. As a sufferer of Syndrome X ( the REAL problem here) I now see how insulin response and healthy colon activity are closely related – how everything is related. Google Xylitol. And thanks Dr. K.

  11. Annette July 1, 2010 at 12:37 pm

    I’ve tried using Susta in cold beverages, iced tea, iced coffee and find the product does not dissolve well in cold temps. It gunked up in the bottom of the glass and took quite a bit of shaking and stirring and time before it completely dissolved. Why is this?

  12. Richard K Ph.D. July 1, 2010 at 12:51 pm

    Thank you Annette regarding your note about Susta in iced beverages. When there is “ice”
    in the beverage, authentic fiber has a clumping tendency because of the water surface tension becomes more dense. The simple trick is to add ice “after” you dissolve and stir in the liquid. Our studies show something quite interesting–Susta dissolves even faster than sucrose ( table sugar) in cold, non-iced liquids, even with the stirring of both sweeteners. So please, next time try this approach and let us know

  13. David July 3, 2010 at 11:35 pm

    I received a packet of Susta in the mail. Used it and liked it so decided to do some research. Their web page lists the product label for ingredients.

    As an investor I do not understand James complaint (if true) that the company needs to do a financing. Start up companies always need to do financing’s. Participating in those is the way many of us invest. If you believe in a company you can get in undermarket perhaps with a half warrant or warrant (option to buy more shares at the same price say two years in the future). You would not be buying Exxon Mobile here, looking for dividends right away. VERY strange complaint. No, I am not invested or looking to invest in this company. Full plate already.

  14. Richard K Ph.D. July 5, 2010 at 1:16 pm

    David, thank you for trying Susta and your enlightened comments. Though not my area of expertise, I will try to comment regarding your wise insights into start-up companies. We are young and growing company with very exciting and innovative projects on deck. Everyday there are wonderful surprises and as well as challenges of course. As with most start-up companies, ordinary hard-working people are out there taking the risks, hits, and virtues of entrepreneurism. I fervently believe, much of the strength and hope in having our economy return to health and prosperity will rely heavily, amongst other crucial factors, in the support and flourishing of American small business, an economic and political environment that strongly encourages domestic entrepreneurism and innovation.

  15. Wendy July 16, 2010 at 2:14 pm

    I bought my first box of Susta this month. It tastes OK and I am happy with that…but the cost is way too much! Until you bring down the price, Susta will continue to be a novelty.

  16. Richard K Ph.D. July 16, 2010 at 4:06 pm

    Wendy, thank you for you comment, we completely understand.

    At NXT, we are doing everything possible to keep prices most favorable without sacrificing or compromising our high standards. We only use the best quality, premium ingredients for a first class, completely unique product.

    Also, to keep our healthy ingredients fresh and potent as possible, with an extended shelf life, we only use a premium higher grade film barrier for our packets to better keep out air and moisture to maximize quality.

    Susta is not built like Splenda , Truvia or other stevia products that are very simple and only sweeten and offer nothing else. There are many more layers of our patent pending technology including ample probiotics, proprietary botanical extract blends of fruit and spice essences, fiber, and key nutrients that supports health as well as making something wonderfully sweet within every packet.

    All these multiple factors make a difference in cost between a premium product vs. a mediocre product.

    So, packet vs packet, you can buy Truvia for instance for 8 cents– just sweetens and nothing else. Splenda even cheaper, for its not natural and is made from very cheap high glycemic sugar and maltodextrin with a little artificial intense sweetener added to it.

    Susta with all its additional features, runs about 14 cents a packet–a little more, but with a lot more to offer.

    So Wendy, here’s a suggestion you may choose to stretch your dollar and still provide you a healthier product if you want to use other sweeteners— consider using 1/2 Susta or 1/3 Susta to !/2 or !/3 sugar, or Truvia, or Splenda to make these products much more healthy .

    Hope this explanation has been helpful–please let us know how it goes.

  17. Wendy July 16, 2010 at 7:45 pm

    That’s what I do now…use both Susta and Truvia if I need more than one packet of sweetening power…like with sour yogurt. Since I live on $761/month disability income, money will always be a factor. I wish I could find more info about your product as reviewed by neutral third parties. I am still on the fence about how much usable probiotics, botanical extract blends of fruit and spice essences, fiber, and nutrients are in a tiny packet. I doubt they cost much in the scheme of things. Total brand cereal has lots of vitamins, but there are better ways to get those vitamins. I want to be convinced one way or another that your product is more than a gimmick to rake in money. I also thought studies were skeptical about added fructose. Generally 5 to 8 thousand folks a day read my blog and I want to present correct info about Susta.

  18. Richard K Ph.D. July 17, 2010 at 11:21 pm

    Wendy, regarding important financial challenges, you may wish to consider our bulk version of Susta called SustaBowl ( only on line at this point). Twice as much Susta product but much less cost gram for gram. You actually spoon it out for cooking or other uses—its tastes great over fruit/berries, in beverages, over cereal, etc. It is 3 g per serving instead of 2 g–not as sweet as Susta packets but actually more fiber per serving and teaspoon per teaspoon, all the other nutrients/botanicals/probiotics the same as in Susta packets, but closer in sweetness to an equal amount of sugar .

    Since Susta is fiber and probiotic based, the benefits of Susta accrue with consistent and frequent use. Every serving, whether Susta or SustaBowl have over 100M probiotics ,as much fiber as at least four strawberries, as much vitamin C as 1/4 cup of blueberries, along with healthy botanical extracts that possess a remarkable range of biologically active compounds.

    We are a small, young company founded and funded by dedicated and visionary people who want to do something better than old standard models of sweeteners–whether they be natural or artificial.

    Johnson and Johnson who own Splenda, or Coke who owns Truvia, have hundreds of millions of dollars at their disposal to pump globally into their products and marketing.

    Of course, at this stage in our growth, we do not have that luxury, but what we do have is the mobility and ingenuity in offering a better, smarter product for those who are interested.

  19. James August 1, 2010 at 5:11 pm

    From Streetsweeper:
    Two other penny stocks, which we labeled “Siamese twins” because of their striking connections six months ago, look even uglier. NXT Nutritionals (OTC: NXTH.OB), originally lifted by a valuable (paid) endorsement from basketball legend Shaquille O’Neal, has plummeted 91.7% to 19 cents a share. Clear-Lite Holdings (OTC: CLRH.OB), which shares a CFO and auditor with NXTH, has fallen an even greater 94.8% to just 7 cents a share during that same timeframe.
    Both companies, once loudly endorsed by high-profile TV analysts, have racked up losses that now approach the $100 million mark.

  20. Wendy August 9, 2010 at 3:57 pm

    Now that this study has come out, no way will I buy Susta any longer!

  21. Richard K Ph.D. August 9, 2010 at 5:50 pm

    Wendy–understand your reaction, however, even though study came from my alma mater and I am certainly not part of sugar advocacy, its so flawed in its premise and conclusion, I am amazed I have not pulled all my hair out! Let’s look at some facts at 10,000 feet–

    1. This was only a very limited “dish” study with already confined “sick cells”–.
    Cancer cells grow by dismantling or suppressing the normal anti-cancer factors in a cell. This was not with normal healthy cells and thus, no conclusion can be made of “increasing risk” of healthy cells at all–do so is scientifically heretical and absurb.
    2. Sick cells or healthy cells of pancreas subjected to unphysiological levels of fructose not found in normal diet.

    Also, unlike kidney, liver and prostate tissues that normally accumulate fructose for optimal performance, because they have the appropiate biochemical pathways to handle it, pancreas cells not designed to handle large amounts of fructose. Of course, if nothing else to “eat”, they will eat fructose, however, it will be considered by those cells as “noxious” and all the other biochemical reactions noted, is akin to a cancer cell’s “stomach-ache”.

    Also, if cancer cells or normal pancreas cells have a “choice” of sugars, they would choose glucose, not fructose. They are given stuff they do not normally consume to compound the distortion of this study.

    3. Therefore, the proliferation cited is most likely a “defense” mechanism of the cancer cells, which have incredible survival mechanisms, to try and “dilute” the insult with more cells. Its proliferation is an artifact of its protective mechanism from a substance that should not bereally there in such concentration in real life.

    This is like if you walk in your living room and have a bucket of hot coals, you can easily get rid of it. However, if that were suddenly 50 buckets, you would “proliferate” immediately by calling ten of your friends to help get those dangerous coals out of there. Those ten friends are not a “party”, but an emergency! Same with the pancreatic cancer cells–they are trying to “dilute and distribute” the load–not preferentially choosing to grow from it because they love and seek it.

    Also, if these were “prostate cancer cells”, likely just the opposite for higher fructose limits and suppresses prostate cancer spread and helps the kidneys convert Vit D into a useful form.

    Another point to remind, fructose an essential part of our metabolism and evolution of all living organisms for billions of years—not massive amounts, but modest amounts as found in fruits and vegetables. Was Nature dumb for billions of years, can we outsmart Nature now with a tiny misguided study?

    Susta built like a fruit or vegetable–in fact, you would have to consume an entire box to have a much sugar as in one apple! So a couple of packets a day is absolutely almost nothing,

    This study is a terrific example of hype and misunderstanding . However, I certainly respect your decisions . However, unless you are a pure carnivore, you will never escape fructose since its in every fruit, vegetable, grain, spice, and herb–Susta is modeled after these botanicals in its ratios and rationale.

  22. Sarah August 12, 2010 at 6:13 pm

    I read the article also about cancer and sugar and I’m happy to read the follow-up by Richard. I am very satisfied with SUSTA and I love that I can depend on my “daily” coffee and well, how can I be polite, regularity! I have experimented with cooking, brownies from the website and my family really like them. Glad that the stores in my area now carry it too, no more S/H plus using the coupons helps! would be great if the price came down a bit…

  23. Richard K Ph.D. August 13, 2010 at 4:14 pm

    Sarah, thank you for your very kind and supportive review. We are in a process of actually researching in a leading research university lab and pending human studies the comparative health benefits of Susta compared to other alternative sweeteners. At this time, all I can say the results are impressive. The leading alternative sweeteners are made from 2 to 3 ingredients as a relatively inexpensive and simple blend just to sweeten–if that is all someone wants, they have it. However, all natural Susta, whose design is more like the composition and benefits of a fruit or vegetable, has about 16 carefully balanced and interactive components, including special proprietary pre-blends not only for sweetening, but also to help your body as you and others experience.

    Indeed, its wonderful not only to hear from people how they enjoy the taste and applications of Susta, but also regarding how they often feel better. Consequently, our greater formulation complexity and details makes us a little more expensive with the hope as we grow in size, we can pass more savings on to our customers.

  24. deanna November 10, 2010 at 12:45 pm

    I tried my first packet of susta this afternoon in a cup of (decaf) coffee. I drink my coffee black in the a.m. so this was to be a “treat” the taste was nasty but after the 2nd refill got VERY GOOD! So I know to use less. I have metastasized breast Cancer to my vertebrea the list of things I should not have is twice as long as the list of things I can no longer do. I look forward to trying with a fruit smoothie made with unsweetened almond milk. Please God Nand doctorK). may all the claims be true

  25. Marge January 29, 2011 at 1:03 am

    The fact that it is fructose (ie. high-fructose corn syrup) disqualifies it for me. Fructose is meant to consumed in the form of fresh fruit. It is metabolized by the liver and the huge quantities that Americans inadvertently consume it (in practically every processed food manufactured by American corporations) makes it the most common cause for fatty liver disease, right behind alcoholism. Massive consumption of fructose is highly thought to be the reason why so many people are obese now. Adding a little fiber and minute quantities of vitamins are just a “snow-screen” to another “snow-job”. Sure it tastes good and yes, it’s 2x sweeter than regular sugar. Just don’t overdo it or you might as well save your money and start scooping table sugar into your cup of joe.

  26. Michele February 10, 2011 at 2:43 pm

    I too try to avoid Fructose. I haven’t tried Susta yet but I would like to know if the Fructose is derived from Genetically Modified corn.

  27. Richard K Ph.D. February 11, 2011 at 2:29 am

    Hi Folks:

    Thank you for your comments. First, Susta contains a tiny amount of NON-GMO fructose only that conforms to the highest European standards of quality. The amount of fructose is less than 1/2 g per serving. In fact, an entire box of Susta ( 50 packets) contains as much sugar as one apple. Or another way to look at it, if you like two teaspoons of sugar in your coffee, you would have to open over 16 packets! .This is not high fructose corn syrup which is very different than non-GMO fructose. The fiber is a soluble fiber called a “prebiotic”that helps build healthy flora in one’s GI tract along with Susta’s accompanying probiotics, The benefits of this fiber is very well based on extensive published peer review research throughout the food and health industry. Susta contains, natural flavors, multiple natural ingredients including whole fruit and spice concentrates that adds to its value and taste and helps to enhance its sweetness naturally and safely.

  28. Elizabeth February 16, 2011 at 9:05 am

    I’m not sure why but Susta gave me lots of issues. I have no issues when I use Splenda but I had a bout of awful diarrhea after using this products. I stopped using it and today I feel much better. It started out mild but by the second day I was in the bathroom most of the day. I haven’t read about anyone else having this much difficulty with it. Love the taste but I was so sick from it.

  29. Richard K Ph.D. February 16, 2011 at 3:29 pm

    Elizabeth, so sorry about your experience–not pleasant at all! Not in anyway to diminish your observations or this possibility in your case, but it would be very unusual there would be this kind of an adverse relationship with Susta, since Susta has been very compatible with people of all ages,including babies or people with different health or digestive conditions. In fact, people with sensitive conditions have been quite happy with Susta. I hope, if this is but a temporary sensitivity, you will give us a try again.

  30. Elizabeth February 16, 2011 at 4:53 pm

    I am going to give it another try. Maybe it was because I used the baking version instead of the packets. I understand the baking products is not quite as sweet as the packets so maybe I used more than necessary. I just want to be sure that I can use it before I try the packets. I wrote to the company and I’m hoping that they might be able to provide a sample so I can give the packets a try.

  31. Bonnie February 19, 2011 at 9:23 am

    I am a recent user of Sustabowl. I like the taste, but have also noticed some GI effects: increased gas & associated increased “regularity” (do not have a problem in this area!). I do have 2 mugs coffee in AM in which it is used so had about 2 teaspoons in addition to my usual tablespoon of Benefiber. I did take it one day & did not experience the above mentioned side effect. Today have tried it w/ only 1 cup of coffee & using Truvia in additional cups. We’ll see! Like previously stated, maybe a combination w/ other prducts woill be the best for me. I like the fact that it is natural & does not raise the blood sugar rapidly as well as other benefits.

  32. Bonnie February 19, 2011 at 9:25 am

    correction: did NOT take it one day & did not have the GI neffects I mentioned! Sorry for the typo!

  33. Dr. Rick February 19, 2011 at 11:15 am

    Bonnie, Susta is a soluble, prebiotic, fiber-based, natural sweetener. This type of fiber helps feed and build the healthy forms of flora that inhabit our GI tracts. The fiber is converted into “short chain fatty acids” that have very important health benefits. Accompanying the fiber is a moderate amount of lactobacillus probiotics that become activated by our gastric juices. As one transitions into a higher fiber diet ( minimum fiber we should consume from a variety of fruits, vegetables, grains, etc, should ideally be at least 25 g daily), there may be temporary and natural adaptation by the body adjusting to a higher and healthier intake. As I read, it appears you are trying ( including Benefiber–very similar form of fiber as used in Susta) to enhance your fiber intake–so this temporary transition is not really unexpected–just build slower and soon there should be no effects even at the much higher fiber level.

  34. Joseph dupont April 15, 2011 at 10:05 pm

    I bought aboujt 10 boxes of this crap on sale when pathmark went out of business. So I’m not worried about the price as I got 70 percent off. But it seems to be just a fancy sugar . so how much less in calories is it than reg. sugar??

  35. Susan Wray September 19, 2011 at 10:39 am

    I was wondering if the probiotic bacteria are viable at the time of consumption? Richard, could you address this question? I used Sustabowl in cookies (and my husband couldn’t tell). I’m thinking about mixing sugar and susta 50/50 and see if he notices a difference in his coffee. (I have to be sneaky that way!)

  36. Helen July 15, 2013 at 10:06 pm

    I discovered Susta 3 yrs ago when visiting family in NY. I could not find it in TX, so I started ordering the packets from the NXT Nutritionals website. I ordered a 6 month supply, the last time was in January. When I went back a few weeks ago to order, the website was closed and one online source said they no longer carry it? I loved this stuff!!! Can anyone tell me what happened?

  37. Jimmie July 15, 2013 at 10:42 pm

    I posted 3 years ago that this company was a scam. They removed my post, but nonetheless I have been proven correct. Their phone has been disconnected, the website is dead, and the stock is no longer traded. Busted. No more Susta garbage to drink.

  38. Mary July 27, 2013 at 12:04 am

    What exactly is the measure ratio for using SustaBowl?? And is it meant to be used in drinks as well as baking??

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