Kings’s Hawaiian — makers of the delicious large round Portuguese sweet bread that’s so moist it needs no added butter  — has launched an “Escape to Paradise” sweepstakes.

Three (yes, 3) Grand-Prize winners: Three lucky families — with up to 4 people per family will be flown to the Big Island of Hawaii for seven (7) days and six (6) nights at the  Hilton Waikoloa Village for an Ocean View Suite, including resort meals and round trip transportation.

Twenty-five first-prize winners receive a beach bag full of goodies including: an iPod shuffle®, iTunes® gift card, beach towel, visor, sun lotion kit, beach ball, plus a $200 gift certificate for free groceries!

Forty second-prize winners will receive $100 gift certificate for free groceries.

What do you need to do? Just complete the form at KingsHawaiian.com

I just entered, hoping to be one of the lucky ones to win a trip to Alohaland. I’d love to enjoy not only the island, but the delicious sweet bread that I fell in love with the summer I lived in there while attending the University of Hawaii.

Contest open until August 14, 2009.