Viennetta is Back, Sort of

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Viennetta is Back, Sort of

Years ago a reporter asked me to name some supermarket foods I wouldn’t be embarrassed to serve to
company.

Frozen Dairy Dessert

Frozen Dairy Dessert

Breyers Viennetta was one of my answers. Each flavor contained attractively layered folds of ice cream and crisp dark chocolate. It was elegant, convenient and tasty.

This week, a publicist approached me with the exciting news that Unilever is bringing Viennetta back for the holidays. She wrote,

“With a suggested retail price under $3.00, this frozen dessert cake of soft, rippling vanilla or chocolatey waves and crackling chocolatey layers allows hostesses to present a casually elegant dessert that won’t break the bank.”

Wow, I thought, this Viennetta is less expensive than the previous version. Not!

The original 15-ounce version was made with yummy Breyers Ice Cream; this 12-ounce one is a frozen dairy dessert, available until February 2009. That means instead of ice cream, this Viennetta consists of — nonfat milk, sugars, whey, cocoa, propylene glycol monoesters, cellulose gels, mono and diglycerides, locust bean gum, polysorbate 80, guar gum, natural flavor and carrageenan.

I would never think of serving this chemical version of Viennetta.  But — in hopes that the folks from Unilever are reading this — I’ll ask,  how about bringing the Breyers ice cream version back?

By | 2017-08-31T16:20:53+00:00 November 21st, 2008|Other happenings, xyz misc|183 Comments

About the Author:

Blogger Bonnie Tandy Leblang has been covering food since before it was hip to do so! She’s penned magazine, newspaper and syndicated food columns in addition to cookbooks. Follow her on twitter @BonnieBOTB and on Instagram@BiteoftheBest and at @BonnieBOTB "I eat for a living!” is her mantra, sharing what she’s sampled so you’ll know where (or where not) to go, plus what food products and gadgets to try. For her full bio go to the about us page.

183 Comments

  1. celeste May 4, 2013 at 9:52 am

    These are better photos

    Vienetta frozen dairy dessert…made with all kinds of fillers..no real Ice Cream added. Not available anymore.

    http://tinyurl.com/c5tghzu

    Unilever Vienetta from Europe… their web site. They only have Vanilla and Cocolate now. My sister liked the coffee one, and Price Harry in 2009 was addicted to the mint version. Look at my posts above. I don’t see the mint, or th coffee anymore
    http://www.streets.com.au/products/vienetta.aspx

    This is the Breyers original Vienetta available in the US until 1990. It is the same recipe sold in Europe now called Streets Vienetta made by Unilever. I don’t know why they don’t bring it back to the US!

    http://tinyurl.com/cbz4sf7

  2. Martin Walsh May 6, 2013 at 2:47 pm

    Now Vienetta has a new look but is the same taste as ever. Its now in Vanilla, Banana, Mint, Caramel, Cafe and Strawberry any plans to bring back “Chocalate Creation or even Biscuit Sircuation versions”.

  3. celeste May 6, 2013 at 2:51 pm

    Martin what do you mean/ Where did find Vienetta? Thank you!

  4. Irene Schaefer September 6, 2013 at 12:30 pm

    I’m boycotting Breyers and Unilever until Vienetta comes back! Irene

  5. Georg September 6, 2013 at 12:33 pm

    Great idea.. Me, too! Sad when they stop making good products

  6. Mary Chinal March 23, 2014 at 7:38 am

    Shelley Ward,
    I see that for awhile you were answering questions, and relaying comments to the PTB. Would a lot more comments, polls, e-signatures, or on-line voting campaign help to bring this ice cream back into production? How many people asking for it would it take to persuade the manufacturers to get back to work? Maybe we can all get together and picket?

  7. Bonnie from BiteoftheBest.com March 25, 2014 at 7:38 pm

    Sorry to share with all you Viennetta lovers that — I just heard from a Breyers representative who unfortunately said that they still do not have plans to bring back Viennetta.

    They added — though — that they are always listening to consumer feedback and appreciate it.

  8. celeste March 25, 2014 at 7:54 pm

    Bonnie,

    That’s nice to hear.

    Perhaps they are not really listening though 🙁

  9. Eric Egland March 25, 2014 at 10:06 pm

    Time for the original Unilever regional sales manager who introduced Viennetta into the United States to respond. If the current Unilever manager wants my advice and or thoughts regarding what was once one of the Top 10 selling items in the West (Vanilla)contact me to discuss further. WE CAN CREATE A SUCCESS STORY AGAIN !

    Eric Egland

  10. Bonnie from BiteoftheBest.com March 26, 2014 at 7:11 am

    Thanks Eric for your comment. I again reached out to Unilever for another response. Let’s see if we can get them into the conversation.

  11. Bonnie from BiteoftheBest.com March 27, 2014 at 2:05 pm

    I heard back from Liza Amling, the GolinHarris PR representative — as I shared Eric Egland’s comment.
    She wrote,

    “The information we shared with you earlier this week is still representative of the current situation. If anyone has additional questions or comments, they should feel free to reach out to our Consumer Services team at consumer.services@Unilever.com.”

    I guess they have no desire to discuss bringing back Viennetta

  12. kimberley July 20, 2014 at 10:50 am

    I just had my first viennetta in more than 10 years.When i tasted it last night, it looked different in terms of the amount of chocolate you get and the layers. It also tasted completely different from how i remembered as a child. It honestly just tastes like a fluffy mcdonalds soft serve with tid bits of chocolate. And googling this led me to your site. I am so disappointed by this crappy streets version!

  13. Sam July 20, 2014 at 12:54 pm

    Amen! It IS different. … it is now a “frozen dessert” and no longer creamy ice cream.

  14. Meesha July 21, 2014 at 2:53 am

    Good point Sam, also at least in my local supermarket it is not in the ice cream section but in the frozen pie and cake section. After eating Vienetta a few times I have concluded it has a sort of nutri-sweet chocolate flavor, the kind you would get at DQ or MCD’s when you order a sundae. Also its is priced far to low at about $2.50, one cannot believe it is made with suitable ingredients.

  15. Tammy August 10, 2014 at 4:10 am

    Man, I miss that stuff!!! I remember when growing up, our parents would get that for us every once in a great while add a treat for us. They got it so seldomly that whenever we did get to have some, it was pretty much like a delicacy. Man, I wish Bryers would bring the line back!!! Someone ought to start up a petition on Change.com in hopes that they’ll make it happen!!! ;D

  16. Kiki February 20, 2015 at 11:54 pm

    OMG! All I want for Christmas is a Vienetta ice cream cake…for real.

  17. Lori March 16, 2015 at 2:51 am

    I’m deeply saddened that I am unable to let my partner try this delicious treat. I used to eat it in the early 2000’s and didn’t even realize it was discontinued until I was craving in it 2009 and went crazy looking for it in stores in CA. Till this day I still bring it up. Please Breyers bring the OG Veinetta back!! If you change your minds and decide to at least do mass advertising for it so the public knows when it’ll be brought back even for a short time. Eating this wonderful dessert one last time would me amazing!!

  18. Genevieve March 28, 2015 at 1:16 pm

    I’ve looked for Viennetta many times over the years as the craving struck me. We’re preparing for a baby shower now and my sister brought it up and what a favorite it was when we were growing up, and we’d have loved to have it. I might attempt a homemade version but there’s no way it’ll live up to the original. So whatever good it may do to add my entire family’s voices to the rest – please bring back Viennetta!

  19. Emma April 29, 2015 at 2:08 pm

    Here is the closest thing we will come to the classic. I too have searched many times for this wonderful dessert. http://www.southernplate.com/2012/06/homemade-viennetta.html
    This is from Christy Jordan at Southern Plate.

  20. Jeanne April 29, 2015 at 9:37 pm

    Thanks for sharing, this sounds promising. I’ll be making this very soon. I’ll probably go w/ Ben & Jerry’s Vanilla. Can’t wait to try it!

  21. Chanel Raines June 7, 2015 at 1:23 pm

    Bring the old school version back!! I would love to share it with my children just as my dad shared it with me.

  22. Jeanne Timpson June 14, 2015 at 11:16 pm

    This weekend I made the recipe supplied by Emma, & w/ pretty good results. I will make it again, w/ these 2 slight changes (to the way I made it). Christy Jordan is right, use the best vanilla ice cream you can get your hands on. The best I had available to me was Hood Natural Bean Vanilla, the next time I will use either Breyer’s Natural Bean Vanilla (which makes sense) or Ben & Jerry’s Vanilla or possibly Blue Bunny Vanilla. Also, I wasn’t shy w/ the Magic Shell sauce, the next time I will lightly lace it w/ the sauce, as a little seems to go a long way. I guess you could say I sorta’ crocheted it w/ the sauce. I liked it this time, I think the next time I will like it even better. I do recommend trying it!

  23. Jeanne Timpson June 14, 2015 at 11:19 pm

    Oh, also, what I did was peel the carton off of the ice cream & then I cut it into 1/3’s, lengthwise, instead of scooping it out. Much cleaner that way & easier to drag a pick through, too.

  24. suzy July 18, 2015 at 1:01 am
  25. Dawn June 18, 2016 at 5:50 am

    My husband and I used to buy Viennette regularly, but last time we bought it it tasted completely different. The ice cream was icy and not creamy as it used to be. The flavour was different. It was not the pleasant dessert we were used to. Has it changed manufacturer? We live in Western Australia. We both agree that we won’t be buying it again. Disappointing.

  26. Emma Chapman` June 18, 2016 at 10:31 am

    Reminder: Here is a really good homemade version of Viennetta.
    Read all instrucions thoroughly before starting especially about how one of the sauces is an alternative method. http://www.southernplate.com/2012/06/homemade-viennetta.html

  27. Jason Chapman February 10, 2017 at 2:42 am

    I’ve just eaten Mint Vienetta for the first time in a long time! It was a pleasant dessert to feast on. The greatest part of my course was the memory it brought back; When I was served this treat as a youngster, I was amazed at the layers and nice portion size. This is indeed a value product for your next party 🙂

  28. Me February 27, 2017 at 4:49 pm

    I miss this product! Bring it back to California! It is absolute HEAVEN. I only had the chocolate once (never found it again), but the vanilla was also fantastic.

    BRING IT BACK!!!

  29. VienettaLOVER April 20, 2017 at 9:30 am

    I’m pregnant and literally woke up CRAVING Vienetta!!! Please someone at unilever or Breyers listen to the masses… FOR THE LOVE OF ALL THAT IS HOLY BRING IT BACK TO US!!!!! 🙌🏻

  30. Suzanne July 17, 2017 at 6:02 pm

    Hello good people!
    I spent much of a Saturday morning reading through all these posts after my husband and I got to talking about how much we missed Vienetta!! You guys are great! The royal family connection is brilliant. Vienetta was a delicate dessert that could double as art with it’s delicate layers and folds. I miss it!! If you want some fun watch this video of Vienetta being made in an ice cream factory: https://www.eater.com/2016/4/6/11379472/viennetta-how-its-made
    Last night I made the homemade version: http://www.southernplate.com/2012/06/homemade-viennetta.html
    I used Breyers vanilla and magic shell. I sliced the ice cream into about 7 layers rather than 3 (easier with a cake slicer and flat metal spatula). I let it freeze over night and will try tonight. If good, I will try next time with coffee ice cream. Good luck to all of you. Breyers, I’m sure the machinery is expensive and space consuming, but the USA deserves this fancy conconction!! As the pregnant woman before me said so well, “for the love of all that is holy bring it back to us!!!”

  31. Nichole Miller October 16, 2017 at 4:25 pm

    If you contact Nestle USA, we can request Dolcetto be sold in the US, not just Canada. It’s a lot like Viennetta.

  32. Mila April 8, 2018 at 4:11 pm

    Will it ever come back
    I use to buy it all the time
    There is nothing else like it
    Bring it back
    Vienetta once u have one bite you never forget it
    I going to Europe and hope the still have it
    Many restaurants hat it in desert menu
    Here hoping

  33. Summer Beckman April 12, 2018 at 9:00 pm

    I want it back in texas…..so unique and delicious.

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