The Secret Power of Blogging
May 12, 2008A blog?
When I first contacted ContentRobot — the company who built BOTB — a blog was furthest from
my mind. What I wanted was a website with a weekly NewsBite newsletter. Karen and Dana (the principals of the company) convinced me that what I was trying to do was a blog. I was planning a weekly a web log (aka blog) about new products. They created this blog for me (yes, Bite of the Best is a blog), and I’ve never looked back.
But I do look forward — which is why I’ve read and recommend Bruce C. Brown’s “The Secret Power of Blogging: How to promote and market your business, organization, or cause with free blogs” (Atlantic Publishing, 2008). It’s chock-full of everything you need to know about having a successful blog, with many case studies and success stories, including a couple pages on Bite of the Best (PDF). The book could be more useful with a decent index. Perhaps they’ll update it with the second printing.
Available at Amazon.com
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