I hope this concept is still going well past the holidays.

Fruitcake typically doesn’t make it to the top of anyone’s holiday wish list.  This year, that changed as celebrity ambassadors and everyday people (that’s the ‘rest of us’) came together to make sure  fruitcake became this year’s holiday hero by raising money for 25 major charities. Regift the Fruitcake

Through PayPal’s “Regift the Fruitcake” campaign, a virtual fruitcake is being passed around online (using facebook) in the name of charity. It’s kind of like the ‘matrix.

To help fruitcakes make an impact, it’s easy as:

1. MAKE: Log on to create a fruitcake on behalf of a featured charity.
2. DONATE: Make a donation to a charity using your PayPal account,
3. REGIFT: Use Facebook Connect to regift the fruitcake to friends all over the Internet.

FruitcakePayPal will also award the charity that raises the most money with $20,000; the second runner-up will get $10,000; and the third place charity will get $5,000.

Viral charity… Fruitcake never tasted so good.

-bryan