Organic Avenue has officially opened a new pop-up boutique at 1701 Broadway on the west side of the street between West 53rd and 54th Streets.

Organic Avenue’s newest boutique is located next to the Late Night With David Letterman studio. The 1,000-square-foot space will remain open through May 2013.

The pop-up boutique will offer Organic Avenue’s full selection of cold-pressed juices and organic, vegan food items complimented by snacks and private label supplements. Recent new offerings — including cold-pressed, fair-trade coffee, Gingerbread Latte and LOVE*nog. A special cleanse titled LOVE*POP54 will be available to customers in-store only – a one-day, all-juice cleanse that floods the body with pure nutrition ($56). This location is open Monday to Friday from 7 a.m. to 9 p.m.; Saturday and Sunday from 8 a.m. to 8 p.m.

Organic Avenue has nine boutique locations throughout Manhattan, six of which opened in the last two years.

– Guest contributor