I Can’t Believe It’s Not Butter! Cooking + Baking Sticks

April 20, 2009
What it is: Butter alternative for cooking and baking that has 50% less saturated fat than butter
Details: $2.99 per 1-lb box (includes 4 sticks)
Availability: Available in supermarkets nationwide starting Spring 2009
Website: Visit the Manufacturer's Site
To Bite or not to Bite? Click to VOTE: Yes or No (Current Results: Yes 40% / No 60%)

The newest line of I Can’t Believe It’s Not Butter! cooking and baking sticks cook, bake and taste just like butter but with 50% less saturated fat than butter

6 Comments on “I Can’t Believe It’s Not Butter! Cooking + Baking Sticks”

  1. LuLu Says:
    April 20th, 2009 at 12:01 pm

    I love to bake!! If it’s not butter, than what is it?

  2. foodie-alberta Says:
    April 21st, 2009 at 7:38 pm

    Yes.. I also (like LuLu) love to bake! Cutting the fat out of my cookies would be great, but I’ve never found margarine to work as well. Can the company suggest how to best use it? Would you substitute the same amount for butter? Bake at the same temp?

  3. bobbin Says:
    May 20th, 2009 at 9:42 pm

    I would love to know if it works exactly the same, measure for measure, as real butter. I love baking and having a healthier baking alternative would be great!

  4. Kristen Says:
    May 21st, 2009 at 10:50 am

    Hi,

    You can substitute I Can’t Believe It’s Not Butter! Cooking + Baking sticks 1 for 1 in your recipes with butter. It tastes, bakes and cooks JUST like butter, with half the saturated fat, no cholesterol and 0gs of Trans fats.

  5. KK Says:
    November 19th, 2009 at 5:02 am

    I useed the baking sticks yesterday for the first time making toll-house cookies. The batter went flat in the oven, I tried adding more flour which improved the appearence of the cookie. But the taste is not the same as butter, it doesn’t bake like butter, and it has given me stomch pains which have lasted all night. I’m throwing my cookies away, never again will I use this.

  6. Jenny Says:
    August 5th, 2010 at 1:06 pm

    Hi so I was wondering if you can use the stuff in the tub for baking as a substitution for butter? I know they sell sticks of I CANT BELIEVE ITS NOT BUTTER but right now I only have the tub and I was wondering if that would work as well as the sticks? Thanks!

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