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General Mills to Reduce Sugar in Cereals: Hallelujah!

December 9, 2009
For almost 30 years, I’ve been complaining about the sugars in General Mills cereals aimed at kids. I’ve gone as far as suggesting they sell their sugary breakfast offergeneral mills - on BiteoftheBest.com ings in the candy — not cereal — aisle.

Well I must say, “Hallelujah!” as somebody must have been listening.

General Mills — the maker of Lucky Charms, Cocoa Puffs, Reese’s Puffs, Cookie Crisp and other sugary cereals — announced that they are further reducing the sugar in their cereals advertised to children under 12 to single digit grams of sugar per serving.

According to company spokesperson Heidi Geller, in 2007 they committed to reduce the sugar in those cereals to 12 grams. They’ve done that and are slashing down the sugar levels even further. No projected date as to when they will accomplish this.

Way to go, General Mills!

- bonnie

3 Comments on “General Mills to Reduce Sugar in Cereals: Hallelujah!”

  1. Steven Says:

    Are those cereals really sugary? Compare them to many “adult” cereals and they are rather low…

  2. Bonnie Tandy Leblang Says:

    Those cereals were much more sugary prior to General Mills deciding to reduce their sugar content. I — for one — am thrilled that they’re reducing them even further!

  3. Food & Event News — General Mills to Reduce Sodium by 20 Percent – Food Blog | Bite of the Best Says:

    [...] Bisquick, Hamburger Helper, Green Giant, Betty Crocker and Cascadian Farms. Earlier this year they announced a plan to reduce the sugar in their cereals advertised to [...]

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