Americans Are Eating Better-for-You Foods Instead of Dieting
According to Supermarket News, the percentage of adults on a diet has decreased by 10 percentage points since 1990, while the number of Americans eating healthier has increased, according to NPD Group’s National Eating Trends report.
The average American, according to National Eating Trends, has at least two better-for-you products a day. “While dieting for both women and men remain huge markets, they are not growing markets,” said Harry Balzer, vice president, the NPD Group, in a statement. “The desire to lose weight really was a 90s trend. Today consumers appear to be making healthier food choices.
According to NPD, better-for-you products include reduced-fat, reduced-calorie, reduced-cholesterol, reduced-sodium, caffeine-free, fortified, organic, and whole-grain foods.
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